la-z-boy luxe: who knew?!

When La-Z-Boy called to ask me to design a room for their new Chicago showroom, I was on the fence. Me? Lover of luxury? Then, I took a peek at their newly revamped site and my perception of Archie Bunker-style recliners dissolved in a mist of pleather. What I saw were the building blocks of interior style; sofas, loveseats, deep armchairs with ottomans, sleek coffee, console and cocktail tables.  The merchandise was impressive. But, the prices were astounding. Having spent the past five years “doing” my house, I am only too aware how exorbitant furniture can be. A sofa can easily set you back 7K. These were a fraction of the prices I was accustomed to at my usual haunts. So, I rose to the occasion. I routinely show women how attainable fashion is at every price point. Why not prove this philosophy on the interior front?

Style: It’s all in the details

THE DESIGN PROCESS

I decided create a family room where fashion meets function. To showcase my eclectic point of view, I wanted to pull together a cool mix of cozy but sophisticated furniture electrified by pops of color and statement making accents.  My design partners, Courtney and Christine got my “look” immediately. Together, we began to hunt and gather. Constructing an interior is similar to creating an outfit. Like fashion, a great room is contingent upon great basics. This “canvas” is elevated to a look with esoteric layering pieces. I picked a cream Collins sofa and a matching (deliciously deep) arm chair with ottoman.  We created a more defined space by adding two etageres on either end of the sofa to display personal accents: fashion books, framed pictures by the kids and kitschy white ceramics that smacked of my collection of Jonathan Adler pottery at home.  A polished aluminum dome floor lamp jutting glamorously over the arm chair added a kooky Brady Bunch meets Hollywood Hills vibe.  Contrast is essential to an interior. So we placed Mor0ccan print two poufs by the sofa. They added some energy to the overall design and served as functional seating for the extra kids always running around my house.

Room makers: dramatic Moroccan poufs, artfully layered etageres, vintage-inspired steamer trunks and bold graphic pillow.

To a room –and an outfit-accessories are critical. They convey personality. And, attitude.  I am a flea market fiend and diehard francophile. To convey this, we stacked vintage inspired steamer trunks next to the sofa. A strategically situated console table behind the sofa is a perfect perch for accent pieces. A ’50s style sunburst mirror and antique-y looking clock stamped “Paris” proclaim my love of all things vintage. There is a fine line between artfully displayed objects and clutter. I attired my two-tier coffee table with stacked fashion books and an enormous platter of candy. Underneath, board games were stacked neatly on a tray. Pillows are jewelry for the home. Burnt orange and aubergine pillows punctuated with (&) ampersand pillows were perfect fodder for a writer. A chocolate brown shag carpet tied in the whole look together.

THE LOOK: MODERN AMERICAN WITH A VINTAGE INSPIRED TWIST


VOILA! A comfortable, stylish room for the whole family to hang out in. I loved working on this project and am, in fact, replacing the itchy mid-century modern pony chaise in my bedroom with the La-Z-Boy Collins chair and ottoman!

Want to win the opportunity to win a 5K Shopping Spree? Check out Please  La-Z-Boy’s Facebook page and vote for my  vignette!

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Amy Tara Koch featured in Lucky Magazine–Paris with Kids: A Guide to Inspiring Wee Francophiles

Read full story here

Lucky kids, paris with kids

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A BUMPTASTIC DAY: THE VIACORD BUMP IT UP STYLE LOUNGE FEATURING INGRID & ISABEL AT PAM 2012

This May marked the fifth anniversary of Alisa Donner and Anna Getty’s Pregnancy Awareness Month; an organization committed to inspiring and educating women about every aspect of pregnancy. As one who celebrates maternity moxie in print, tv and my book BUMP IT UP: TRANSFORM YOUR PREGNANCY INTO THE ULTIMATE STYLE STATEMENT, I was delighted to, once again, take part in the PAM kick- off event in Los Angeles. From pre-natal exercise and nutrition to eco-chic products for the nursery, this event draws all type of organizations devoted to a healthy, happy pregnancy. I, of course, focus on style. My mission is to make women look and feel their best during one of the most fashion challenged time in their lives.

This year, I joined forces with Viacord to present the VIACORD BUMP IT UP STYLE LOUNGE, a chill out area (complete with sofa and snacks) where women could score one on one style sessions with me. Topics du jour? How to look like a long, lean baby making machine and strategically lengthen one’s silhouette with accessories. Women swarmed the lounge to learn how to “bump up” their wardrobes and transform nine months of potential frump and dump to jaw dropping fabulosity. Of course, you cannot have fabulosity without flattering fashion. On hand was the maternity brand Ingrid & Isabel, a celebrity favorite known for perfect dress-them up/dress- them- down basics. I styled our mannequins with two of my favorite dresses-the Athena and the Waterfall – to illustrate the concepts of silhouette “elongation”, “garment rotation” and “layering.”

Our lounge was a celebrity magnet. We had visits from Lisa Loeb (clad in a gorge Ingrid & Isabel dress), Ali Landry, Disney Channel’s Tiffany Thornton and Catherine McCord. Once they gleaned style tips, women headed over to Viacord to learn about a topic that I am passionate about: cord blood banking.

Fashion is fun but being educated about the health of your baby is critical. Viacord collects and stores the stem cells found in your newborn’s umbilical cord, which are used in the treatment of nearly 80 life-threatening diseases including a wide range of cancers, genetic diseases, immune system deficiencies and blood disorders. Essentially, storing your baby’s cord blood gives new parents peace of mind. It is an awful thought. But, should there be a need, your baby will have a source of stem cells that is an exact match, with no risk of rejection. There is also a strong possibility that his/her siblings will be a match as well. I did it with my children and strongly recommend that moms to be do too. Viacord offered valuable information and a copy of my style bible BUMP IT UP. Book in hand, guests then plopped down in our welcoming sofa to read and nibble on Sprinkle cupcakes and Godiva chocolate.

I recently partnered with luxe mom subscription service CITRUS LANE to develop a pregnancy pampering kit featuring my book and some of my favorite products. We raffled one kit off per hour which was a massive hit with the crowd.

What else can I say? It was a bumptastic day.

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Mother’s Day: How to score some mommy mileage

We moms have schlepped, cooked and organized the minutia of multiple lives all year. Now it is time for the family to show their devotion. A homemade card is sweet. But, proving your love in the form of a material item will get you far more mommy mileage. Remember, no hint, no get. Simply print this gift guide out and place it in top of your husband’s pillow.

1. GROOVY GYM GEAR
Spice up your workout with Puma BodyTrain Slim Capris $55 +Gaiam CorePlus Reformer resistance bands $29.98

2. TANGERINE DREAM
An oversized clutch adds wow factor to any basic Heather Belle Co. Oversized Ella Clutch $395

3. CASE STUDY
A personalized iPhone cover is a Mom’s piece de resistance. Customize at Uncommon

4. HEAVEN SCENT
A luxe candle burning at the end of the day sucks away the stress. Jo Malone Nectarine Blossom & Honey candle $65

5. WRAP ARTIST
Elevate a look in a snap with Yarnz balloon cashmere scarf at SHOPBOP $187

6. PREGGO PAMPERING KIT
I curated a limited-edition luxury pampering kit for moms-to-be packed with my favorite things: My book, Bump it Up, Foot Petals insoles, Josie Maran argan lip gloss, Mama Mio Tummy Rub, Psi bands, Vosges chocolate, Zoe Organics face wash PLUS special offers from Spanx, Blanqi, Bashful Bump and Viacord: Citrus Lane Pampered Pregnancy Box $65

7. CUFF LOVE
A statement cuff adds insta-glam to everything from jeans to dresses.
Target Gold Cuff with Wired Agate $19.99
Kara Ross NY Middle Divide Cuff, gold with chartreuse lizard $225
Topshop Square Metal Clamp Bracelet $28

8. HAUTE STUFF
The steamy ingredients for a perfect date night, Eberjay Cleo Chemise $69 + the best-selling erotic novels,50 Shades of Grey by E.L. James trilogy, $10 per book

9. POT HEAD
Luxury + humor + ceramics = a winning (& witty) combination Jonathan Adler’s provocative pots in Uppers($98), Poppers($88) and Dolls($28)

10. RELAXED MAMA
End the day with muscle melting products from LA-based Spa Ole Henrickson 3-Step Body Indulgence Kit $49

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