WHOA MAMA! Meet the Moms behind Mama Lana Box

What does a pregnant woman crave more than a dozen red velvet cupcakes? To be pampered. Meet Mama Lana, the latest in monthly subscription boxes specifically for moms-to-be. Here we chat with Anna and Lauren about their philosophy and passion for supporting fellow mompreneurs.

Meet Anna and Lauren, Co-Founders of Mama Lana

Q: What sparked the idea of Mama Lana Box?
A: Lauren: Over the holidays last year, we were sitting together around the breakfast table in Carpinteria, California, talking about our dreams.  Anna had been trained as doula (a birth coach) and wanted a way to share her expertise and passion for pregnancy with mamas that were too far away for her to personally visit.  I’m in business school – and at that point, I’d fallen in love with small, entrepreneurial, women-owned businesses, and hoped to learn how to support them.

Anna: As we gabbed, there must have been magic in the air along with the smells of cinnamon buns — because we came up with Mama Lana!

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Q: What were the biggest challenges you faced when developing Mama Lana?
A: Anna: One major challenge is creating a box that reflects the individual and diverse experience of each expecting mama.  Because each pregnancy is different, not all mamas-to-be need the same products.  However, there are some similarities: all mamas want to feel loved and inspired not only for the good work that they are doing (growing a whole new human life!), but also for the incredible transformation that they are undergoing, as a person.  All mamas also deserve touches of luxury and extravagance — pregnancy is not for sissies!  We have curated our boxes to reflect these shared experiences.

Lauren: A second major challenge is that pregnancy is so personal, and there are many different philosophies and beliefs about it.  Expecting mamas and their partners are very passionate about their pregnancy beliefs!  It is essential to us that our boxes respect all of the choices that the mamas and their partners have decided is best for them and their baby.

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Q: What are the guidelines you follow when choosing products to include?
A: Lauren: First, our products must be top notch. We never settle for second-best.  Our boxes are not paid advertisements or filled with teensy samples.  Our Council of Experts, led by Anna, carefully choose the highest quality, most luscious product for our mamas, formulated for that month of pregnancy.

Anna: We also want to make sure that our products are good for the world, as well as the mama.  After all, we want to make sure that the world is in great shape for the new babies coming into it!  We look for skin care products that are organic, natural, and responsible, such as Bella B.  We also love products that give back — especially to other mamas, such as Global Girlfriends. We also donate a percentage of each box to Madre, a nonprofit that advances women’s human rights internationally. We believe that when you help mothers, you help the world!

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Q: Who are your dream clients?
A: Anna: Any pregnant mama out there! We have worked hard to create a well-rounded box that we hope appeals to all tastes. Our boxes nourish and celebrate the “whole pregnant woman”, and we pride ourselves on the fact that we are not tailored to a certain “type” of mama-to-be. Pregnancy is a transformational time, and it unifies all women who go through it. Our boxes are meant to honor every journey, and honor every woman walking the path of pregnancy.

Lauren: Totally agree there. We also love the idea of others celebrating mama – and have found that all sorts of folks love gifting our boxes to pregnant women. Whether it’s the mama-to-be’s partner, sibling, mother, auntie, best friend, work acquaintance, or grandparent, we’ve seen it all. This box is designed to be a rockin’ gift from anyone to a pregnant woman/new mama.

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Q: Do you try and support fellow momprenuers? If so, what have been you favorite products and why?
A: Lauren: We love momprenuers!  Given a choice, we will choose mompreneurs over any other.  We think that mamas are the smartest, most innovative people around, and one of the great joys of building Mama Lana has been meeting all these amazing companies run by mamas.  Additionally, no one understands the needs of our pregnant mamas-to-be like mamas themselves.  For example, we love Knocked Up Nails, the brainchild of “The Funtrepreneur” Ashley Judge, because only a mama who had experienced the joys — and the less-than-joys — of pregnancy would be able to create such slyly clever names for preggo nail polish colors.  Vosges Haut-Chocolat brings a sense of style and elegance to their sweets, inspired by the founder’s creative experiences as a mama.

Anna: Lauren is spot on – mompreneurs are the best! I’d also add that mamas often have wisdom that has been passed down through generations of previous mamas, such as Raegan Moya-Jones, the founder of Aden + Anais. When Raegan shared traditions of swaddling babies in pure cotton muslin, originally from her native Australia, she gave us all beautiful cloth for our babies. And Solmate Socks was named after the founder’s mom, Sunny, who taught the founder how to knit when she was nine years old. Women’s wisdom is timeless, and mompreneurs have a beautiful way of harnessing that and sharing it with the world. At our core, we think mamas are so inspirational! (Can you tell we’re excited?)

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Q: What are a few pregnancy products you couldn’t live without?
A: Lauren: Well, I guess the cat’s out of the bag! My husband, Will, and I were blessed with a new pregnancy just about the same time that Anna and I were starting off with Mama Lana.  As the business grows, so does my belly!  I’m currently in my second trimester, feeling a lot better and amazed at how my belly grows every day (it seems like)! So hmmm…products…(1) In the first trimester, I was pretty sick — so I ate a lot of Preggie Pops.  A LOT of them.  Sometimes they were the only things that got me through meetings in law school. (2) Nowadays, since my belly is stretching, I really love Earth Mama Angel Baby’s Natural Stretch Oil.  It feels amazing against my stretching skin and helps to moisturize without leaving a strong scent (my nose is still pretty vocal these days). (3) Throughout my pregnancy, I have always drawn strength from Anna’s Blissful Birth Cards, which are enclosed in every box.  I love Anna for so many reasons, but even if she weren’t my sister, I would still get so much inspiration from the coaching, support, and love written into every card.  These days, my favorite card is probably the Turtle: “Slow and Steady” is the mama mantra.  Sometimes I feel like nine months lasts forever.  Anna’s Turtle card helps me remember that I’m doing good work, even if it feels like it’s taking a long time.

Anna: Can you believe I’m going to be an auntie? Lauren is just rocking it right now…growing a business and a baby FROM SCRATCH. Love you sis! OK – I’m a doula, so I love lots and lots of pregnancy products. But from my personal experience with my two pregnancies, a few stick out for sure! (1) BellyBars. I was so, so sick. I just felt like I had a perpetual stomach flu for three months. BellyBars were seriously some of the only things I could keep down. And I felt so happy knowing that I was getting some excellent nutrients for me and baby.  (2) Zutano hats. You know the ones – those incredibly soft ones with the little bear ears? Seriously, during my pregnancy I became a swooning softy at anything baby-adorbs, and Zutano’s infant hats topped them all. Seeing the teeny size of the hat made my baby seem more real to me – picturing his/her little noggin hanging out. And also, dressing up my child like a cute little animal was one of my main reasons for making babies. (3) Mother’s Special Blend Soap. Thank GOODNESS for this stuff. My skin was so sensitive, so itchy, and so prone to breakouts. Ugh. This soap smelled divine, and calmed and smoothed my skin. Sigh of relief.  (4) Purple Leaves Red Cherries. Seriously, this book is incredible. I recommend it it all of my doula clients. Once I had my babies, this was my go-to book for reflection and inspiration.

One Mama Lana Box is $59 and the full box service for all nine months of pregnancy is $459. Please visit Mama Lana for more information.

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meet pregprep: a doctor formulated pre-pregnancy kit to promote fertility

I know what it is like to want to get pregnant. Ovulation charts. Temperature taking. Modified diet. Frustration. Sound familiar? Well, two moms-actually sisters-in-law-wanted to do something to help women who wanted to improve their chances of getting pregnant without serious medical intervention. So, they researched. They tested. They formulated. They conceived.  Introducing PregPrep, a pre-pregnancy kit to promote fertility by creating a more hospitable fertilization environment. Since one founder, Dr. Lara Oboler, is a bona fide doctor, the medical research funneled into the product has a level of undisputed credibility. The key ingredient is NAC (N-acetyl Cysteine), a natural mucolytic that dissolves viscous mucus to facilitate fertilization. Thin cervical mucus eases sperm transport to your egg. NAC is also a naturally-occurring antioxidant that reduces levels of free radicals in the body.

“Trying to get pregnant can be an anxiety provoking experience. We want to take some of that anxiety out of the equation by empowering women to take control of their conception journey. We are giving them the tools to be proactive and put good things in their body while they are trying to conceive. Every ingredient and product in our MTB kit can only help a women and her baby,” explains Dr. Oboler

The kit provides two major conception-boosting benefits from one single source. The PregPrep formulation contains the most optimal dosages of NAC in a multi-ingredient fertility supplement available. FertilPrep is also fortified with a select blend of natural derivatives (including Chaste Berry Extract and Evening Primrose Oil) that offer further support to the quality of cervical mucus, fight free radical damage + support hormonal health.

I caught up with Dr. Lara Oboler to get the inside scoop on this groovy new pregnancy supplement.

The kit contains a 2 month supply of 3 formulated products to increase the probability of getting pregnant and a guide of essential information to get the most of your kit. ($48)

Q: What sparked the idea of PregPrep?

A: I conceived the idea for PregPrep 9 years ago, when I was having trouble getting pregnant. I was in my mid 30s and had been trying for six months. I had an appointment booked with an infertility specialist when I read a fertility book suggesting that for the 5 days leading up to ovulation, women should take a mucolytic (which can be found in some cough syrups)..  Mucolytics are substances that thin out bodily secretions. The logic of using a mucolytic was explained: just as a mucolytic thins out the mucus in your lungs, it also thins the cervical mucus (making it less sticky,) which makes it easier for the sperm to swim to the egg.

As a physician, I thought, “ok, this makes medical sense”. So I took a mucolytic the following month for the 5 days leading up to my ovulation and found out I was pregnant while sitting in the infertility specialist’s office for my first (and only) visit.

During that embarrassing appointment, the doctor told me they prescribe mucolytics all the time. How could it be that I was a medical doctor and a woman desperately trying to get pregnant and had never heard of this?

That was my “aha” moment.

My next two children were conceived first try – with the help of a mucolytic. (I was 40 years old when I conceived my 3rd child).

It was then that I realized I wanted to develop products to help all women trying to conceive and empower them to take control of their fertility journey.

Q: What were the biggest challenged faced when developing PregPrep?

A: Our biggest challenge was finding a safe, natural mucolytic. That’s where NAC comes in. NAC (N-acetyl Cysteine), is an extremely safe, well-known mucolytic used for multiple medical problems. it is also a natural substance that is found in our bodies. In addition, NAC is not only a mucolytic but a highly effective antioxidant. In short, NAC renders cervical mucus less sticky and helps facilitate the successful transport of sperm to egg. And because it is also an antioxidant, it rids the body of free radicals (which are the body’s toxins) and supports its natural fertility functions. As a physician, I felt that the products we produced had to be safe, first and foremost. The Hippocratic oath states that doctors should do no harm so that has always been #1 in my mind.

Q: How did your background as a physician aid in the development of the brand?

A: In terms of the development of our kit, we worked with an incredible team to produce the highest quality, research-oriented products. As a physician, I am able to navigate through the medical world and select ingredients to create the most medically sound, safe, natural products.

Q: Were you surprised by any of the research you found when creating the product?

A: Actually – yes.  Little did I know that there has been several double-blind, placebo-controlled research studies performed on NAC in terms of helping women conceive. We have sited several of the studies on our website. We also have streamlined a prenatal vitamin with ”just the essentials.” Again, we have several studies cited on our website.

Q: What does Preg Prep offer that other prenatal vitamins don’t?

A: PregPrep’s Make That Baby Kit (MTB) is an amazing, natural alternative to other fertility products. It is truly revolutionary and fills a void in the marketplace by allowing women to take control of their conception. MTB puts women on a program. It’s a comprehensive kit with a 2 month supply of 3 unique, natural products, as well as a manual filled with all the information a woman needs to start her pregnancy journey.

Our FertilPrep is a physician-formulated capsule that  targets your 5 most fertile days and optimizes your fertility. It thins your cervical mucus to help transport the sperm to egg.

Our VitaMelt is also unique. Conventional prenatal vitamins are used pre, during, and post pregnancy. And because of that, typical prenatal vitamins end up being incredibly large and difficult to swallow. They also commonly cause nausea and constipation. Our VitaMelt is streamlined, with only the essentials of what you need before getting pregnant, including Folic Acid. They are small, pleasant tasting, melt on your tongue, and cause no unpleasant side effects.

Our Essential Balance OIl – to use in bath or shower — is calming, aromatherapeutic, and gets you in the mood for the best part of baby making!!

Co-founders of PregPrep
Marjorie Jaffe Goldner & Dr. Lara Oboler

For more information about PregPrep please visit www. pregprep.com

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HOLIDAY RESCUE REMEDIES FOR ON THE GO FIASCOS

The holiday season is chaotic. Between running from work to events, cocktail soirees and seeing the family, unforseen style mishaps –a deodorant stain, a “third eye” of a zit, the snappage of a bra strap- can ruin all of the fun.  Here are some stylist secrets to recover from fashion fiascos in a snap.

PROBLEMS:                                                                        SOLUTIONS:

ACHING FEET………………………………..Foot Petal Triple Threat Pack $24.95

SMELLY……………………………………………..Dove Ultimate Fresh mini deo $1

YELLOW TEETH……………………………Prime Time Whitening System $29.98

MAKEUP ON CLOTHES or dirty shoes……….Huggies Baby Wipes prices vary

RUNNING TIGHTS or holes………………………..NYC Clear Nail Enamel $0.99

ALL IN ONE……………………………….Mr. and Mrs. Emergency Kit for Her $13

FLAT HAIR…………………………………..Hot Tools Self-Grip Rollers 5ct. $2.79

EMERGENCY PLUCKING……………Mini Tweezerman Harajuku Tweezers $15

ZITS……………………………………………Proactiv Acne Fighting Concealer $15

DEODORANT ON CLOTHES……The Gal Pal Garment Deodorant Remover $10

GREASY FACE……………………………….Boscia Green Tea Blotting Linens $10

WARDROBE MALFUNCTIONS……..Hollywood Fashion Double-sided tape $9

MISMATCHED ROOTS…………………………………….L’oreal Root Rescue $7.99

BROKEN STRAPS OR BUTTONS…………..Singer Safety Pins, assorted sizes $5

BAD BREATH………………….Colgate Wisp, portable mini toothbrushes $7.99

OILY HAIR……………………………Bumble and Bumble hair powder to-go $19

STAINS……………………………………………………………Tide-to-Go minis $5.99

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The miracle of cord blood banking

I am all about precautions. My purse is always stocked with breath mints, wipes, snacks and Tide to Go. I always buy travel insurance for big trips. I always have a back-up outfit in my office in case of a last minute soiree. You get the TYPE A picture?  So, when my doctor told me about cord blood banking during my second pregnancy in 2005, I was fascinated. I was told that Viacord would collect and store the stem cells from my baby’s umbilical cord which could be used in the treatment of diseases like leukemia, immune system deficiencies, cancer and blood disorders. Cord blood preservation has saved thousands of lives. Though I hated to let my mind wander to the dark side of life threatening issues, I wanted the peace of mind that if—God forbid-something happen to my baby (or her sister), I had a genetic back-up plan that had no risk of rejection. So, I made the investment. It was absolutely painless. Luckily, my family has been healthy and I have not had to ruminate on stem cells. Until I met Tami Byrd.

Viacord, the industry leader in cord blood banking and research, approached me to host an event in Miami entitled A NIGHT OF FASHION: LOOK GREAT FROM BUMP TO BABY. Fashion? Miami? Pregnant women?  This was right up my alley! I would style and emcee a fashion show with A Pea in the Pod clothing and do one on one consults with guests. And, there would be a presentation by a woman who had-GULP-actually used her cord blood to save her son’s life. As I approached the stage to do the introduction,   I spied a cute, trim blonde decked out in a MOMS ROCK t-shirt and groovy ankle boots. She watched with interest as I dished about runway trends, statement accessories and how to maintain one’s fashion identity during pregnancy. Then, she took the stage. The Byrd’s were a model family. And, a new baby was en route! Until her son Blasé experienced unexplained ankle pain. Two days later, this picture perfect family was shattered with the news that Blasé had a rare form of Leukemia. The outlook was bleak; a 30% chance of survival. Months of chemo, spinal taps, blood transfusions and other medical maladies became routine. Luckily, at a pre-natal exam, Tami’s OBGYN discussed Viacord and the many ways that stem cell transplants (from a family member) could treat cancers. Her decision to store her new baby’s cord blood (which turned out to be an exact match for Blasé!)saved her sons life.


Tami Byrd sharing her emotional story

I was moved to tears but was thankful to have a personal human experience that put a “face” to the miracle of cord blood banking. The rest of the evening was upbeat. I transitioned the mood from cancer to celebrating life and pregnancy and started the fashion show. Life is a journey. Thankfully, we have technological options that offer hope in the most desperate situations. Like Viacord.

Watch Tami Byrd’s video here.

FACTS ABOUT CORD BLOOD BANKING

  • Viacord is the #1 provider of family cord blood units used for treatment
  • Viacord is a cord blood banking service that collects and stores the stem cells found in your newborn’s umbilical cord, which are used in the treatment of nearly 80 life-threatening diseases, including a wide range of cancers, genetic diseases, immune system deficiencies and blood disorders.
  • Storing your baby’s cord blood means that should there be a need, your baby will have a source stem cells that is an exact match, with no risk of rejection. There is also a strong possibility that his/her siblings will be a match as well.
  • When you bank your baby’s cord blood, you are making a choice that could potentially provide a life saving treatment for your child or a family member. Families can learn more about cord blood banking at www.viacord.com or www.parentsguidecordblood.org or by calling 1-866-668-4895

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10 things to GLAMMIFY your pregnancy

1. Must have info to stay out of the preggo dumps!
BUMP IT UP: Transform your Pregnancy into the Ultimate Style Statement $15

2. Combat stretch marks
MAMA MIO Tummy Rub Stretch Mark Oil $35

3. Relieve foot pain
BELLI Foot Relief Cream $18

4. Sweet relief for hemorrhoids
TUCK’S cooling hemorrhoid pads $7.99

5. BFF for trimesters 1 & 4: helps keep bottoms up as belly morphs
BELLABAND by Ingrid & Isabel $30

6. Footwear Fabulosity: insoles to make wearing heels a breeze
FOOT PETALS Stiletto Stylist Kit for Moms $44.95

7. A chic stretch belt is essential to create a flattering empire waist silhouette
CHIC VERSATILE BELT, Topshop $44

8.  Seamless support maternity undies
BELEVATION support panty $20

9. Get your glow on
ZOE ORGANICS glowing face and body wash (paraben free) $16

10. Stay high and mighty: all hosiery, bulge-defying bra
SPANX Bra-llelujah all hosiery comfort bra $36

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SERVING UP: AN EXTRA DOSE OF SUPPORT FOR BELLIES, BOOBS & BACKS

Bigger boobs.  Expanded belly.  Varicose veins. Back pain.  Though it’s an exciting moment in time, pregnancy is often uncomfortable.  Happily, there are numerous products designed to lend an extra dose of support to moms-to-be.

Here, my handy-dandy list of groovy gear to help you look and feel your best during trimesters one through four.

Trimester 1

Invisibump by Invisibelt for Liz Lange, $20

InvisibumpbyInvisibeltforLizLange

A clear belt that help pants and skirts stay fastened when you are in between bloat and belly phase of pregnancy

Ingrid & Isabel Bellaband, $26

Super simple. Super chic. Bellaband holds up unbuttoned waistbands and loose maternity wear. Great for trimester 4 as well!


Trimester 2 & 3


Belevation Support Brief and Boyshort, $20 each


Smoothing support, breathable, four-way stretch undies for comfort during pregnancy


Upsie Belly by Belly Bandit, $69.95


Worn during pregnancy, helps evenly distribute pregnancy weight by taking pressure of your back, hips and legs–also increases range of motion
Will be available in October at Bellybandit.com

Belabumbum Copacabana Nursing Bra, $36

belabumbum lace nursing bra

Feel sexy in a comfortable, super supportive lace nursing bra

Spanx Bra-lellujah Underwire Contour Front Closure Bra, $62

Elastic-free, all hosiery design creates smooth, supportive and comfortable fit during all stages of pregnancy.

Bella Materna Smooth Underwire Nursing T shirt Bra, $72

Full coverage and full support bra that can be worn throughout pregnancy

Wacoal Bodysuede Ultra Underwire Bra, $60

Maximum support and coverage for full bust and full figures

Bella Materna Anytime Nursing Camisole, $76

bella materna anytime nursing camisole

Maternity through nursing–provides bra-like support and pull aside nursing access.  Italian microfiber accommodates growing belly, moisture wicking and comfort.

Prenatal Cradle, $58

prenatal cradle

For serious back and abdomen support, ideal for carrying multiples and improves posture

A Pea in The Pod Tummy Tube, $26

a pea in the pod tummy tube

Wear pre-maternity pants longer, add extra support to maternity wear and wear pos- baby pants sooner

Trimester 4

Belly Bandit Original, $45.95

The unique powerful stretch and compress technology is created for a post-pregnancy body geared to shrink your new shape

Cezara Belly Support Panty, $60

Specially designed to protect, cushion and compress Cesarean scars after delivery or when pregnant again.

A Pea in the Pod Control Nursing Cami, $35

A pea in the pod control nursing cami, Amy Tara Koch

Holds in your belly and hips after giving birth.  Great to wear alone or layer under other shirts.

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Tame Your Cravings! Bump It Up Approved Cravings Replacement List

I have become a huge fan of David Zinczenko. His EAT THIS, NOT THAT books and appearances on TODAY SHOW brilliantly showcases how to make nutritionally superior food choices and avoid excessive caloric intake without sacrificing flavor. I especially love how he unearths saturated fat and sodium content and compares say, a Bacon Deluxe Double from Wendy’s to 42 deep fried jumbo onion rings with a Crisco chive dipping sauce. Genius. Master Z inspired me to craft a little post on how to rein in pregnancy cravings and choose healthier foods inspired by the flavor that you crave. The biggest issue? Sugar intake. Agave nectar and Stevia are stellar replacements for refined white sugar to sweeten tea, coffee, baked goods and oatmeal


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SUPER ACCESSORIZING 101: TRANSFORM BASICS INTO DOZENS OF LOOKS

Celebs moms–polished and sporty–may look like they stepped from a photo shoot as they breeze from Walgreens to playground in People Magazine. They have a sartorial trick up their kimono sleeve.  THE SECRET?  They approach fashion formulaically by reworking versatile basics and layering them with groovy accessories.

So how can the average woman channel the effortless je ne sais quoi of Nicole Richie, Gwen, Heidi and Rachel Zoe? By investing in quality basics and strategically layering with compelling accent pieces.

Here’s how to do it…

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BASICS

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THE  DRESSES

ATK accessorizing 101 basic dress

GAP denim tie back dress, $69.95 \\ VICTORIA’S SECRET jersey wrap dress, $49.50 \\ BANANA REPUBLIC maxi dress, $89.99 \\ JAMES PERSE crepe maxi dress, $225 \\ ISABELLA OLIVER jersey bandeau maxi dress, $159

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THE TOPS

ATK accessorizing 101 the top

LA MADE knot tank, $33.99 \\ LANSTON loose knot oversized tee, $50.99 \\ SPLENDID vintage whisper boyfriend top, $58 \\ VINCE striped double layer sweater, $99

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THE COMPRESSION  LEGGINGS

SPANX cotton compression leggings, $62

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THE JEANS

atk accessorizing 101 the jean

GAP 1969 real straight jeans in dark wash, $69.50 \\ GAP 1969 curvy jeans in white wash, $59.50

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ACCESSORIZE

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STATEMENT JEWELRY


KARA ROSS gold hoops, $150 \\ SEQUIN enamel bangles, $30 each \\ HOUSE OF HARLOW knuckle duster ring, $50

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KICK UP A NEUTRAL WITH A POP OF COLOR

JCREW featherweight cardigan in gauguin orange, $62 \\ MADEWELL electric scarf, $58 \\ THEODORA & CALLUM ikat scarf, $175

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GLAMMIFYING ACCENTS


TOMS red stripe canvas wedges, $69 \\ COACH jazlyn wedge, $99 \\ HENRY BEGUELIN pietra sandal, $430
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CARLOS FALCHI ombre python clutch \\ DVF printed tote, $150 \\ CHEAP MONDAY telekenisis glasses, $30

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COVER UP: Best bets for safe and effective sunscreen for moms and kids

Summer =  fun in the sun.  And while tis the season of outdoor diversion, terror lurks in the form of skin cancer. With over 2 million people diagnosed annually, sun protection is imperative.  But, what many don’t know is that not all sunscreens are created equally.

A product with broad spectrum protection and without harmful chemicals is essential.   WHY? In contrast to many common sunscreens that only protect from UVB waves, “broad spectrum” blocks dangerous UVA waves as well.  The other component to safe and effective sun protection is scrutinizing the ingredients and avoiding preservatives like parabens and phthalates which can be absorbed through the skin to accumulate into the bloodstream.

Of course there are many incredible designer sunscreens, but you don’t need to spend the big bucks for an effective product.  Brands like Nature’s Gate, Alba Bontanica and Kiss My Face are inexpensive and just as effective as designer brands.

CONFUSED? Don’t be.  Here’s your crash course in sunscreenology and my best bets.

A SUNSCREEN GLOSSARY

SPF: Sun Protection Factor, rating applied to only UVB rays.  The higher the SPF does not mean you can stay out in the sun that much longer.  For example, SPF 15 means it blocks all but 1/15 of UVB meaning you are about 93% covered for those rays. The difference between SPF 30 and SPF 60 is just an extra 2% of coverage.

UVA: Makes up 95% of UV radiation reaching the Earth’s surface, less intense than UVB but penetrates deeper in the skin to the dermis.

UVB: UV radiation that hits the top layer of skin, epidermis, responsible for sunburn and any skin reddening. The most significant amount of UVB hits the U.S. between 10 AM and 4 PM from April to October.

Broad spectrum: Look for sunscreen boasting broad spectrum,-multi spectrum or UVA/UVB protection to ensure defense against both types of UV radiation.

Parabens: A synthetic preservative that can be found in shampoos, moisturizers, shaving gels, cleansing gels, topical pharmaceuticals and toothpaste.  According the Environmental Working Group (EWG), parabens can disrupt the hormone system, and were found in the breast cancer tumors of 19 of 20 women studied.

Phthalates: A chemical compound called “plasticizers” making PVC and found in nail polish, shampoos, detergents, hair spray, toys, food packaging and much more. Like parabens, phthalates hinder the endocrine system.


BEST BETS

SUNSCREEN FOR ADULTS: all of the following products have broad spectrum coverage and are free of parabens, phthalates, fragrance, nano-technology and chemicals

SKINCEUITICALS PHYSICAL FUSION: $30, SPF 50, universal tint that evens skin tone, high UVA protection, protects against collagen damage, water and sweat resistant, does not clog pores, features plankton extract, J.Lo is a fan!

BELLI ANTI-CHLOASMA FACIAL SUNSCREEN: $24, SPF 25, Pregnancy-friendly ingredients, lightly tinted to blend with all skin types, oil free, may be worn alone or under makeup

Belli skincare sunscreen ATK

KATE SOMERVILLE SERUM SUNSCREEN: $45, SPF 55, oil/alcohol free, can be used daily for oily or problematic skin, does not leave skin feeling chalky, sticky or greasy, celeb clients include Christina Aguilera, Katy Perry and Selma Blair

Kate somerville sunscreen serum

ALBA BOTANICA NATURAL SUNBLOCK: $9.95, SPF 30+, certified organic sunflower seed and jojoba seed oils, aloe vera and calendula moisturize and nourish skin, 100% vegetarian ingredients, grape seed oil and vitamin E provide antioxidant protection

alba botanica sunscreen ATK

NATURE’S GATE MINERAL SPORT BLOCK: $9.99, SPF 20, Seaweed extract revitalizes, milk thistle extract soothes and Mimosa bark extract repairs and protects.

natures gate sunscreen

KISS MY FACE, FACE FACTOR: $12.95, SPF 30, water resistant, helps reduce wrinkles with UVA/UVB protection, great for sensitive skin

SUNSCREEN FOR KIDS: products below are water resitant

EPISENCIAL SUNNY SUNSCREEN: $14.99, SPF 35, Free of Petroleum/hormones/gluten/nut oils, manufactures with solar power, organic sesame, safflower and avocado oils to moisturize and nourish the skin

DR.ROBIN: $24, SPF 30, quinoa and oat protection for soothing hydration and green tea extract to help prevent free radical damage, Used by Celeb Moms–Debra Messing and Jennifer Garner

Dr Robin Chemical Free Sunscreen for Kids and Babies

KISS MY FACE NATURAL MINERAL SUNBLOCK LOTION: $14.99, SPF 30+, retains SPF after 30 minutes of activity in water, Gluten free, Natural ingridients include aloe, sunflower oil, green tea, shea butter, carrots, mushrooms and olive oil

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BASEBALL, HOT DOGS, APPLE PIE & GREAT BEACH READS FOR YOUR KIDS!

In a few weeks, school will be out leaving an unstructured summer schedule for your kids to fall into. Fun, yes. But, how do you keep your budding brainiac sharp this summer?

With the iPad, TV, Gameboy DS and apps a plenty clamoring for attention, getting your child involved with a good old fashioned book can be tough.


According to the U.S Department of Education, children who do not read over the summer may lose as much as 25% of their reading skills and fall back an entire grade level. In fact, children who read just 6 books during the summer gain or maintain reading skill achieved during the proceeding school year **(Sources: Summer Learning and the Effects of Schooling, & Examiner.com)

I have partnered with the Book Of The Month Club to promote their children’s division which is committed to keeping kids enthusiastic about reading this summer with an incredible offer for parents. Here’s the deal: The CHILDREN”S BOOK OF THE MONTH CLUB has crafted the ideal reading list curated by age and by interest. They’ll deliver two books to your doorstep for three months for only a $49.44 price tag (a 50% savings off of publisher’s edition prices, membership)  PLUS a $25 restaurant.com gift certificate for your family to enjoy.

From Goodnight Moon to Diary of a Wimpy Kid to Shel Silverstein and numerous  young adult novels, hundreds of titles are available.

After all, inspiration is the greatest gift you can give your child.

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