Feb
28
Last week, the gleaming runways of Mercedes Benz fashion week gave birth to a new fashion concept; a show of ?realistic looks? designed by moms for their time challenged tribe. The brainchild of THE MOMS, high wattage mom bloggers Vera Sweeney and Audrey McClelland, social media agency BIG FUEL and Stephanie Winston Wolkoff, the Director of fashion at Lincoln Center, STRUT: THE FASHIONABLE MOM SHOW was crafted with the premise that moms and a smashing sense of style can live harmoniously in the car pool lane. To this end, the fashions showcased were affordable and attainable. While the traditional catwalk features fashions two seasons ahead, STRUT offered clothing that is in stores right now; a fresh faced version of the mall trend show plugged into a high fashion arena. Minus the haughty, well- heeled editors and retail buyers. In fact, the show reinforced the power of social media. Influential mom bloggers-not models-walked the runway. The show was live streamed to Babycenter.com, the number one pregnancy and parenting web destination with a reach of 10 million moms in the US and 25 million moms monthly in 22 international markets. Tout.com was on hand to snap and upload 15 second video clips on twitter, facebook and top blogger sites. One sponsor-Clorox-sponsored ?twitterazzi? seating for influential mom bloggers to ?live tweet? from the show. ?All the highly social mom ?models? participating in the show will give us a reach of over 4 million online moms in one day?, explains Audrey McClelland and Vera Sweeney. The result? Gargantuan social media metrics directly targeting moms responsible for the household buying decisionsIn terms of the fashion, there were no 6 foot glamazons teetering on stilettos clad in up- to -there ??city shorts? with sheer tank tops. STRUT models ran the gamut from size 2 to 16, some were pregnant. The looks were super wearable; a marriage of fashion and function for the office, the playground, date and the PTA meeting. The smart use of accessories showed how easy it is to transform a basic garment into a fabulous ensemble. Participating brands included Tory Burch, Tj Maxx, Marshalls, Rebecca Minkoff, Gap, Michael Kors, Macys and Bloomingdales. There were also maternity fashion shown by Ingrid & Isabel, Hatch and Pea in the Pod.
Tags: Amy Tara Koch, ATK, Audrey McClelland, babycenter, big fuel, Bloomingdale's, Bump It Up, Gap, Hatch, ingrid and Isabel, Lincoln Center, Macy's, Marshalls, Michael Kors, new york fashion week, Pea in the Pod, Rebecca Minkoff, Stephanie Winston Wolkoff, strut mom fashion show, the moms, TJ Maxx, Tory Burch, tout.com, Vera Sweeney
Sep
30
Beyonce. Keri Russell. Lily Allen. Jennifer Garner. Whether they are shopping or walking the red carpet, the parade of chic pregnant celebs dazzles the mind. Here’s what I have discovered. Bump savvy celebs are not miracles of nature. They have simply mastered the high art of mix and match fertility fashion; a combination of must-have maternity with easy civilian silhouettes that embrace and enhance their bumps. Want their secrets? Here, I have dissected their ensembles so the average preggo can get the look
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KERI RUSSELL: HOT BUMP IN THE CITY

1. Piperlime, Michael Stars striped tunic tee $37.99
2. H&M faux leather bomber jacket $49.95
3. Gap geometric print scarf $29.95
4. Piperlime, Kenneth Cole Reaction gold flats $59
5. Destination Maternity boot cut jeans $40
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LILY ALLEN: CLASSIQUE

1. Anthropologie solaris scarf $58
2. Spanx maternity opaque stripe tights $20
3. Asos resin bangle $13.97 each
4. QVC, Kenneth Jay Lane duchess tribal earring $39.50
5. Asos maternity tulip sleeve dress $61.11
6. Old Navy sueded oxford booties $34.94
7. Piperlime, Melie Bianco angela tote $98
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BEYONCE: GLAMOUR A GO-GO

1. QVC, Kenneth Jay Lane pompeii hoop earring $13.09
2. Forever 21 geo stretch bracelet $8.80
3. Forever 21 v rhinestone bracelet $7.80 each
4. Gap skinny glitter belt $23.99
5. Zara dress with elastic waist $89.90
6. Old Navy sueded desert wedge $30.00
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JENNIFER GARNER: RED CARPET READY

1. Nordstrom, Rampage metallic envelope clutch $33.90
2. Asos, French Connection antique gold ring $31. 43
3. Kara Ross double dangle tabletop skin inset earrings $175
4. Isabella Oliver wrap column dress $289
5. DSW, Via Spiga mesa pump $50
6. Footpetals killer kushionz $12.95
Tags: anthropologie, asos, beyonce, celeb pregnancy, celeb street style, destination maternity, dsw, Footpetals, forever 21, Gap, get that look, H&M, Isabella Oliver, jennifer garner, Kara Ross, kenneth cole, kenneth jay lane, keri russell, lily allen, michael stars, Nordstrom, old navy, Piperlime, qvc, Spanx, via spiga, zara
Jun
29
Celebs moms–polished and sporty–may look like they stepped from a photo shoot as they breeze from Walgreens to playground in People Magazine. They have a sartorial trick up their kimono sleeve. THE SECRET? They approach fashion formulaically by reworking versatile basics and layering them with groovy accessories.

So how can the average woman channel the effortless je ne sais quoi of Nicole Richie, Gwen, Heidi and Rachel Zoe? By investing in quality basics and strategically layering with compelling accent pieces.
Here’s how to do it…
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BASICS
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THE DRESSES

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THE TOPS

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THE COMPRESSION LEGGINGS

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THE JEANS

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ACCESSORIZE
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STATEMENT JEWELRY

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KICK UP A NEUTRAL WITH A POP OF COLOR

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GLAMMIFYING ACCENTS

Tags: banana republic, basics, carlos falchi, celeb street style, Cheap Monday, COACH, DVF, effortlessly chic, Gap, gap 1969, gwen stefani, Heidi Klum, Henry Beguelin, House of Harlow, Isabella Oliver, james perse, jcrew, Kara Ross, LA made, lanston, Layering, Madewell, Nicole richie, Piperlime, Rachel Zoe, Sequin NYC, Spanx, splendid, street style, Theodora and callum, TOMS, victorias secret, vince
May
20
Is you work look getting stale?
Glam up your office duds with five easy pieces
YOUR TOOL BOX:
1. Eye catching gold earrings bring light to your face and adds a touch of drama

KARA by Kara Ross Eclipse Drop Earrings $150, Tasha Triple Hoop Drop Earrings $28, Wendy Mink Gold Teardrop Cutout Earrings, $73
2. Timelessly chic tote bag

Alexander Wang Emile Tote $650, MICHAEL Michael Kors Hamilton Chain Tote $328, Foley + Corrina Mid City Tote $348
3. A scarf adds a pop of color

Sir Alistair Rai Love Raja Wrap $98, Theodora & Callum Pink Multi Ikat Scarf $175, Gap Bobble Stripe Scarf $29.95
4. A fabulous wedge elongates your silhouette

Coach Jazlyn Wedge $99, Vince Camuto Edon Wedge $47.50, Calvin Klein Blaire Wedge $93.50
5. A graphic print jacket brings life to your look

Marni Printed Jacket $740, Zero + Maria Cornejo Blanket Cardigan $598
Tags: Alexander Wang, Boardroom Chic, Boardroom Chick, Calvin Klein, COACH, five minute fixes, Foley + Corrina, Gap, Glam up your office wardrobe, Kara Ross, Marni, Michael ors, Piperlime, Sir Alistair Rai, Tasha, Theodora and callum, Vince Camuto, Wendy Mink, Zero + Maria cornejo