BEST IN SHOW: MUST HAVE PRODUCTS FOR MOMS TO BE & NEW MOMS

With the spate of maternity and new mom gear on the market, it is easy to get overwhelmed. So, I took a swan dive through the marketplace and selected a few must have products to help you-and your new baby-look and feel your best. Believe me, the smallest details make the world of difference.


1. SMART STASH: emergency diapers at the ready
Diaper Buds $5.99 for 8ct.

2. DROOL WORTHY: four chic bibs in one, perfect for busy parents and stylish kids
Bebe Au Lair Quib Bibs $14

3. MATERNITY MOXIE: Must-have pregnancy kit with luxe pampering essentials
Citrus Lane Pregnancy Pampering Kit curated by Amy Tara Koch $65

4. NEW RULES!: Dr. Laura Jana’s comprehensive guide for new parents
Heading Home With Your Newborn by Laura A. Jana & Jennifer Shu

5. SLEEP SAVVY: Guru Dr. Marc Weissbluth shows you how to get baby to stack Zs
Healthy Sleep Habits, Happy Child by Marc Weissbluth

6. HEAVEN SCENT: The safest lavender-spiked cleanser for pregnancy
Belli Skincare Pregnancy Body Wash $15

7. BOOBY TRAP: Is it a bottle? A breast? Tough to tell and that’s a good thing
Mimijumi Not So Hungry bottle $13.99

8. AU COURANT CAR SEAT: The most adorable, safe, easy to carry  infant car seat
Britax Chaperone Carseat

9. GREAT CHOICE: Cord blood banking equals parental peace of mind
Viacord Cord Blood Banking

10. NURSING NIRVANA: Where (breastfeeding) fashion meets function
Leading Lady Nursing Lace Bra $31

11. PREGGO PANTIES: Sexy. Sexy. Sexy.
Belabumbum Maternity Lace Boyshorts $29

12. STROLL IN STYLE: Super stylish, lightweight stroller
Baby Cargo Stroller $150

13. HEDGE ON THE WEDGE: Get out of the preggo dumps in these sustainably sourced kitten heel wedges that come with seven ribbons to transform your look
Mohop Shoes Mid Cherry Peep toe $164

14. MOLTO MAXI: A smooth-as-silk maternity dress that can be dressed up or down in a snap
Ingrid & Isabel Athena Maxi Dress $148

15. FLIRTY & FABULOUS: The genius “Momshell” dress is perfect for pregnancy and beyond
More of Me Maternity Momshell Dress $170

16. SWELL STYLE: Jumpers are on trend. Hatch’s version accommodates a burgeoning bump and can be worn-belted-after baby
Hatch Maternity Jumper $258

17. SLEEK & CHIC: A black stretch camisole bodysuit perfectly flatters a pregnant body
Bashful Bump Maternity Camisole Bodysuit $44

18. SPACE SAVER: Rollable bibs are great for the on-the-go mom
Tommee Tipee Easy Roll Bibs $6.99 2pk

19. PURE RELEIF: Cootie free skin cream to naturally relieve baby’s eczema and assorted skin irritations
Episencial Soothing Cream $10.99

20. THE SKINNY: Destination Maternity translates the colored denim trend seamlessly into maternity with their secret fit belly.
Joe’s Jeans for Destination Maternity Chelsea Secret Belly Fit in Lollipop $185

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A REVIEW OF STRUT : THE FASHIONABLE MOMS SHOW

Last week, the gleaming runways of Mercedes Benz fashion week gave birth to a new fashion concept; a show of ?realistic looks? designed by moms for their time challenged tribe. The brainchild of THE MOMS, high wattage mom bloggers Vera Sweeney and Audrey McClelland, social media agency BIG FUEL and Stephanie Winston Wolkoff, the Director of fashion at Lincoln Center, STRUT: THE FASHIONABLE MOM SHOW was crafted with the premise that moms and a smashing sense of style can live harmoniously in the car pool lane. To this end, the fashions showcased were affordable and attainable. While the traditional catwalk features fashions two seasons ahead, STRUT offered clothing that is in stores right now; a fresh faced version of the mall trend show plugged into a high fashion arena. Minus the haughty, well- heeled editors and retail buyers.  In fact, the show reinforced the power of social media. Influential mom bloggers-not models-walked the runway. The show was live streamed  to Babycenter.com, the number one pregnancy and parenting web destination with a  reach of 10 million moms in the US  and 25 million moms monthly in 22 international markets. Tout.com was on hand to snap and upload 15 second video clips on twitter, facebook and top blogger sites. One sponsor-Clorox-sponsored ?twitterazzi? seating for influential mom bloggers to ?live tweet? from the show. ?All the highly social mom ?models? participating in the show will give us a reach of over 4 million online moms in one day?, explains Audrey McClelland and Vera Sweeney. The result? Gargantuan social media metrics directly targeting moms responsible for the household buying decisionsIn terms of the fashion, there were no 6 foot glamazons teetering on stilettos clad in up- to -there ??city shorts? with sheer tank tops. STRUT models ran the gamut from size 2 to 16, some were pregnant. The looks were super wearable; a marriage of fashion and function for the office, the playground, date and the PTA meeting. The smart use of accessories showed how easy it is to transform a basic garment into a fabulous ensemble. Participating brands included Tory Burch, Tj Maxx, Marshalls, Rebecca Minkoff, Gap, Michael Kors, Macys and Bloomingdales. There were also maternity fashion shown by Ingrid & Isabel, Hatch and Pea in the Pod.

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GROOVY GIFTS FOR THE MOM TO BE

What do pregnant women want for Christmas? GLAMOUR! With the basketball bulge of a belly, a great holiday gift is something that injects maternity moxie to that nine month fashion challenge called “pregnancy.”  My BUMP IT UP gift guide is filled with stylish gear designed to make her look and feel great.     

1. Bobbi Brown Lip Gloss Trio

2. Spanx Power Mama Tights

3. Belli Pregnancy: Complexion Perfection Duo

4. Destination Maternity: Storksak Jools Diaper Bag

5. Kara Ross Drusy Resin Cuff

6. Ingrid & Isabel BellaBand

7. Hatch by Two Birds Wrap Dress

8. Mr. & Mrs: Labor & Delivery Survival Kit

9. Mama Mio Beat the Heat Bump It Up Pregnancy Style Kit

 

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