The Ka-Pow Brow

Brow Dreamgirl

When you are pregnant, most of the glammy holiday fashions are irrelevant. You have your LBD (wrap, shift or empire) and add drama by adding statement accessories. Not this year! Thanks to the return of the power brow, pregnant women have another weapon in their style arsenal.

Thanks to dozens of brow specific beauty products, anyone can groom caterpillar brows and craft a magnificent look that smacks of Kate Upton.

Here’s what you need:

final products

Anastasia Beverly Hills Stencils, Sephora, $20

Benefit Brow Zing Shaping Kit, Sephora, $32

Pixi by Petra 2-in-1 Natural Brow Duo, Target, $16

Smashbox Brow Tech To Go, Ulta, $27

Sephora Collection Transparent Brow Gel, Sephora, $7

Lorac Take A Brow Kit, Ulta, $22

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Best in Glow: My Afternoon With a Target Beauty Concierge

I am a beauty warrior. From anti-aging serums to avante-garde sunscreen potions, I have an unquenchable thirst to hunt and gather products to make women look and feel their best. As every woman knows, the beauty industry is vast encompassing hair care, makeup, skincare, body cleaners/moisturizers and an endless parade of accessories to accompany the products. Even for a beauty editor, it can be overwhelming. Last week, while out hunting in downtown Chicago, I discovered an incredible resource: Target offers complimentary beauty concierges! Strolling the aisles in a chic black apron are hard core beauty enthusiasts employed to help match products to customers’ needs. In contrast to the commissioned-based sales staff manning counters in department stores, these employees are not affiliated with a single brand. They offer unbiased advice. And, they are equipped with mini iPads to easily access the minutiae of product information often requested by shoppers. My concierge –Keisha Taylor — really knew fact from fiction. I asked her a slew of questions. Which conditioner is best for color treated hair? (L’Oreal Sulfate- Free Everpure Moisture Conditioner) How can avoid parabens in sunscreens ?(La Roche Posay/Neutrogena). Is expensive prestige mascara much different from the mass version? (no) Then we got to the hair tools aisle. I needed a new hair dryer to manage my super thick mane. Instead of pointing me towards the most expensive option, she recommended the titanium ceramic Con-air which she uses. Why? This light-as-air version would save me time and energy with each blowout.

In this age of virtual, faceless consumerism, it is nice to experience old school customer service.

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MY PICK WITH KEISHA (ATK+ Keisha Taylor-Target Beauty Concierge)

Beauty Buddies: I was so impressed with Keisha that I asked her to supply me with her 5 top beauty picks at Target.

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Skincare:

VichyLiftActiv Serum 10 – This little product gives you an initial lift and plumpness to your face but it’s even more than surface effects. So while it gives immediate results it also works over time. It’s great for anybody who’s ever wondered if they should be using anti aging products–anywhere from your early 20’s on up.

Laneige BB Cushion – Everyone is loving the 5-1 products these days and this one is very light weight. I can’t use foundation because it makes me break out. From this BB Cushion I get the coverage of a foundation but it’s still very light and hydrating. I use medium but I’ll swap to dark in the summer when I start to get more color.

SPF:

La Roche Posay Anthelios 60 Face & Body Melt In Sunscreen – It’s totally lightweight and has a nice, light fragrance that fades away after awhile. It covers UVA and UVB spectrum damage and it’s not sticky, even though it’s water-resistant for up to 80 minutes.

Cosmetics:

Pixi Large Lash Mascara – It doesn’t clump and it separates the lashes amazingly while giving natural looking volume and length. If you’re looking for natural looking length and volume this is your pick.

Hair Care:

Umberto Repair Treatment Masque – For $12 it’s a complete steal. If you color your hair or heat damage this product does salon quality repair on your hair. It truly does wonders!

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Summer pregnancies? THE BEST!

Yes, it’s hot. Yes, heat causes swelling. But, the upshot is that you can avoid the incredible bulk of a winter pregnancy and channel some St Tropez sultriness.

The trick: sporting beach cover ups as RTW. Pop into a trendy boutique or the swim department of a large retailer and scoop up a few printed caftans and a chic pareo (a.k.a oversized scarf used to wrap around the waist). A caftan’s generous cut is a gift from the fashion fertility gods. They are comfy and thoroughly au courant. Pair your pareo with a tight tank top. Just wrap it around your waist and knot it under the bump. The best part? Both of these summer wardrobe staples have  “before and after” appeal. They are perfect now and can be worn for dozens of family vacations to come.

Expert tip: Dress up casual caftans and pareo looks with dramatic gold dangle earrings and a pair of elegant  wedges.

Roberta Roller Rabbit Pareo $55 \\ Stella & Dot tiered escapade earrings $59 \\ Mossimo waylon harachi cork wedge $29.99

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Mother’s Day: How to score some mommy mileage

We moms have schlepped, cooked and organized the minutia of multiple lives all year. Now it is time for the family to show their devotion. A homemade card is sweet. But, proving your love in the form of a material item will get you far more mommy mileage. Remember, no hint, no get. Simply print this gift guide out and place it in top of your husband’s pillow.

1. GROOVY GYM GEAR
Spice up your workout with Puma BodyTrain Slim Capris $55 +Gaiam CorePlus Reformer resistance bands $29.98

2. TANGERINE DREAM
An oversized clutch adds wow factor to any basic Heather Belle Co. Oversized Ella Clutch $395

3. CASE STUDY
A personalized iPhone cover is a Mom’s piece de resistance. Customize at Uncommon

4. HEAVEN SCENT
A luxe candle burning at the end of the day sucks away the stress. Jo Malone Nectarine Blossom & Honey candle $65

5. WRAP ARTIST
Elevate a look in a snap with Yarnz balloon cashmere scarf at SHOPBOP $187

6. PREGGO PAMPERING KIT
I curated a limited-edition luxury pampering kit for moms-to-be packed with my favorite things: My book, Bump it Up, Foot Petals insoles, Josie Maran argan lip gloss, Mama Mio Tummy Rub, Psi bands, Vosges chocolate, Zoe Organics face wash PLUS special offers from Spanx, Blanqi, Bashful Bump and Viacord: Citrus Lane Pampered Pregnancy Box $65

7. CUFF LOVE
A statement cuff adds insta-glam to everything from jeans to dresses.
Target Gold Cuff with Wired Agate $19.99
Kara Ross NY Middle Divide Cuff, gold with chartreuse lizard $225
Topshop Square Metal Clamp Bracelet $28

8. HAUTE STUFF
The steamy ingredients for a perfect date night, Eberjay Cleo Chemise $69 + the best-selling erotic novels,50 Shades of Grey by E.L. James trilogy, $10 per book

9. POT HEAD
Luxury + humor + ceramics = a winning (& witty) combination Jonathan Adler’s provocative pots in Uppers($98), Poppers($88) and Dolls($28)

10. RELAXED MAMA
End the day with muscle melting products from LA-based Spa Ole Henrickson 3-Step Body Indulgence Kit $49

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Behind the scenes at the today show: Showing Moms how to wear swimsuits with dignity!

TODAY SHOW Amy Tara Koch Bump It Up

Maria, Serena, ATK, Grace, Divina and Karen

Getting ready for the TODAY show segment

Moms detest bathing suit season. And, for good reason! 20 something size two women have no issue wriggling into a teeny, weeny bikini. But for real women—those with lumps, bumps and other unsightly bulges– there is an inimitable sense of dread attached to swimsuit hunting. I cast real women-size 8-14 –to show  how the right swimsuit and thoughtful styling can make you look thinner, taller and glamorous!

GETTING GLAM IN THE GREEN ROOM WITH KATHIE LEE & DICK VAN DYKE!

Today Show Green room Amy Tara Koch Bump it up

All the hot mamas getting ready to take the stage:
Karen, Maria, Serena, ATK, Divina and Grace

SWIMWEAR 101

  • THE THREE Cs of swimsuit shopping: Construction , contrast, compression, cover-ups
  • Elongate the neck and emphasize the décolletage

  • Use big baubles for the beach..(say it 5 times fast!) like cuffs, rings and earrings to draw attention to the body parts you like and camouflage what you don’t

  • A cover-up is a layering tool that masks a thousand flaws
  • A subtle heel elongates the silhouette

Visit msnbc.com for breaking news, world news, and news about the economy

Watch the full segment! Get the Looks!

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TO SERVE & PROTECT

I mocked my husband when he bought a subscription to the most uncool CONSUMER REPORTS. But, there is some compelling info to be gleaned to this non pop culture obsessed publication.

The magazine tested multiple spray sunscreen which claim to have the most long lasting broad spectrum sun protection. The winners? Targets UP & UP, Walgreens Continuous Sort Continuous, Banana Boat Sport Performance, Aveeno Continuous Protection and Coppertone Water Babies. UVA/UVB protection is critical to preggos. Increased hormone levels react with the sun and can yield tough-to-reverse (and $$$) melasma and sun spots. The lesson? The best sunscreens are not the priciest!!!

Walgreens sport continuous

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video: Spend Big Bucks on Maternity? NO WAY! Three Looks Under $75 @ Target with NJ12’s Alicia Vitarelli

Spend Big Bucks on Maternity? NO WAY! Three Looks Under $75 @ Target with NJ12’s Alicia Vitarelli (video will open in another browser window).

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